Diploma in Short-Term Rental Strategies (e.g., Airbnb, Vrbo)

Module 1: Introduction to the Short-Term Rental Industry

• Understanding the STR Market
• Platforms Overview (Airbnb, Vrbo, Booking.com, Direct Bookings)
• Pros & Cons of STR vs. Long-Term Rentals
• Current Trends & Future of STR

Module 2: Legal, Regulatory, and Financial Considerations

• Understanding Local Regulations & Compliance
• Business Structures & Tax Considerations
• Insurance & Liability Protection
• Financial Planning & Budgeting

Module 3: Finding & Preparing Your Property

• Sourcing & Evaluating Profitable STR Properties
• Design, Furnishing & Staging for High Bookings
• Essential Amenities & Smart Home Technology
• Professional Photography & Listing Creation

Module 4: Pricing, Revenue Management & Booking Strategies

• Dynamic Pricing Strategies & Tools
• Seasonal Pricing & Market Demand Analysis
• Maximizing Occupancy Rates
• Policies on Refunds, Cancellations & Discounts

Module 5: Creating a Five-Star Guest Experience

• Effective Communication & Guest Messaging
• Check-In & Check-Out Optimization
• Managing Guest Expectations & Handling Complaints
• Upselling & Guest Loyalty Strategies

Module 6: Automation, Operations & Scaling

• Automating Guest Communication & Bookings
• Hiring & Managing Cleaners & Maintenance Teams
• Channel Managers & Property Management Software
• Expanding to Multiple Properties & Markets

Module 7: Marketing & Branding for STR Success

• Optimizing Airbnb & Vrbo Listings for Visibility
• Social Media & Content Marketing for STR
• Building a Direct Booking Website
• Leveraging Guest Reviews & Reputation Management

Module 8: Risk Management & Crisis Handling

• Handling Difficult Guests & Security Issues
• Dealing with Negative Reviews & Damage Claims
• Market Fluctuations & Economic Downturn Strategies
• Exit Strategies & Selling Your STR Business